Meet our 2023 Winner

The EmpowHER Scholarship is set to make a profound impact on the lives of aspiring women in business, continuing the legacy of both Dermalogica and SABEN in championing women’s empowerment as it has for the 2023 EmpowHER scholarship winner Anna Barlow.

Anna Barlow, owner of Mom Store, comments,

“The support and expertise from both Roanne and Natasha as well as their teams of experts has been invaluable. I have already learnt so much and been inspired to continue working on both our existing offering as a business, as well as working on our own product ranges. Getting this industry specific insight has been a game changer for my small business and has motivated us to continue growing and changing in what is currently a really tough economic climate. The Icehouse business course has also been really great for me. I have no formal business training and this hands-on course has been really relevant to the growth phase our business is currently in.”

Founded in January 2021, Mom Store has been an absolute labour of love for Anna. Personally curating the best of the best, the most trusted, loved and functional mum and baby products out there.“

Mom Store is for the conscious parent. We stock a range of essential and luxury items for every parent from pregnancy, through to postpartum and the years beyond. Our focus is on products that are kind to the earth, sustainably and ethically made and that are of the highest quality. Our business has been founded on products that I’ve used and loved myself through two pregnancies and postpartum journeys and takes inspiration from my own children and the mothers and children around me.

“Our aim at Mom has always been to connect with mothers who are like minded and also care for quality, kind-to-the-earth products. We take inspiration from the mothers who shop with us, and are proud to have grown to where we are today because of these incredible women.